2008 ADDY Awards
February 20, 2008
The North Central Advertising Federation (NCAdFed) is pleased to release the 2007 ADDY Award winners that were announced at the ADDY Awards Banquet on February 20, 2008. The ADDYs is conducted annually by the American Advertising Federation (AAF) which is a three-tier, national competition recognizing exceptional advertising and marketing created in the Greater Lafayette area in all media including print, broadcast, out-of-home and public service. To be eligible for consideration of an ADDY, all work must be published or aired between January 1, 2007 and December 31, 2007.
Awards Ceremony
This year's ADDY ceremony was held on Wednesday, February 20, 2008 at the Purdue Memorial Union Ballrooms. The winners were announced during a Broadway awards program titled "An Evening with the Stars", where over 150 NCAF members and guests attended the gala, black tie event. Gold ADDY award winners will automatically advance to the District Six competition in Muncie, IN in March. Listed below are this year's Gold and Silver ADDY winners:
Gold ADDY Award Winners:
Black Cultural Center, Purdue University
Campaign Brochures
Haan Marketing + Communications
Christmas e-card and Handbell Hero
MVP Sports
Open Mouth Insert Athlete's Foot Campaign
Haan Marketing + Communications
Fast Eddie's Jingle
ITaP, Purdue University
Super Computing Conference Collateral Materials
Indiana Design Consortium
Provision Living Sales Kit
Purdue Housing and Food Service
Oasis Vegetarian Sandwich Poster
Lafayette Savings Bank
On-line Mortgage Ad
Purdue Housing and Food Service
University Residence Map and Virtual Tour
Purdue Research Foundation
Innovation Train TV Spot
Haan Marketing + Communications
Website
Purdue Hall of Music Production
I Am A Boilermaker Campaign
Haan Marketing + Communications
St. E Regional Health Stained Glass Window Illustration
Lafayette Savings Bank
Fixed is Good Newspaper Ad
Hamstra Media
e-Soccer Website
Purdue Marketing Communications
Incoming Freshman Brochure
Purdue Hall of Music Productions
I Am A Boilermaker Digitally Enhanced Photography
Stefan Delgado - student entry
Can't Sop Shooting Illustration Element of Advertising
Burkhart Advertising
Roth Jewelers - Wife Insurance Outdoor Board
NCAdFed
ADDY Awards Compilation DVD
Silver ADDY Award Winners:
Lafayette Savings Bank
Borrowing Home Equity BBQ TV ad
Purdue Employees Federal Credit Union
PEFCU Annual Report
Springer Design Studio
Hart Endodontics Logo
Indiana Design Consortium
CityFit Welcome Packet
Clarian Arnett Health
Health Screening Campaign
Hamstra Media
Indiana Uplands Wine Trail Website
Hamstra Media
Lausch Photography Website
Purdue Housing and Food Services
Big 10 Housing Officers Meeting Favor
Journal & Courier
Lafayette Magazine Holiday Issue Cover
Lafayette Savings Bank
Jogging in Galoshes :60 Radio
Purdue Housing and Food Services
Virginia Tech Condolence Card
Clarian Arnett Health
The World Never Stands Still, Neither Should Health Care DVD
Purdue Marketing Communications
Grad School Holiday e-card
Purdue Hall of Music Productions
I Am A Boilermaker Poster
The National Group
Indiana Sheep Association Wine and Tapas Tasting Photography
Purdue Hall of Music Productions
Purdue Convocations Season Preview Broadcast
Blue Marketing
Legacy Card Flash Website
Journal & Courier
Lafayette Magazine Building Dreams Feature
Purdue Research Foundation
Bringing it Back Home (Cook Biotech Inc.) :60 Radio
Lafayette Savings Bank
Borrowing Campaign Loan TV Ads
Lafayette Printing Co.
Holiday Card
Blue Marketing
Girls Day Out Mixed Media Campaign
Purdue Marketing Campaign
Leadership Magazine
Lafayette Savings Bank
Closure Mortgage Full Color Newspaper Ad
Bryce Culverhouse Advertising Design
Lafayette Symphony Orchestra Billboard Campaign
Purdue Housing and Food Services
Recycle TV Ad
Springer Design Studio
Marsh supermarket Website
Lafayette Savings Bank
Rainy Day On-Line Banner Ad
Haan Marketing + Communications
Purdue Football Schedule Poster
The National Group
Brown Wedding Special Event Materials
WLFI TV-18
WLFI Friday Night Frenzy TV Ad
NCAdFed
Caregiver Conference Logo
Haan Marketing + Communications
FBi Enhanced Ministry Brochure
Mulberry Health & Retirement Community
Holiday Memories Recipe Book
Sign Experts
Biotown Wrap Vehicle Graphic
Haan Marketing + Communications
Purdue Football Ticket Mailer
Lafayette Printing Co
Swing Thoughts Booklet
Purdue Housing and Food Services
Oasis Menu
Purdue Housing and Food Services
Union Rack and Roll Party & Reservations Brochure
Mosaic Award - Promoting diversity in advertising.
Indiana Design Consortium
YMCA Program Brochure
Judge's Choice Awards
Selected by each judge as their favorite entry during the competition. The winners may or may not have been awarded a Gold or Silver ADDY.
Judge's Choice Award
Purdue Marketing Communications
Black Cultural Center Brochure
Judge's Choice Award
ITaP Purdue University
Super Computing Conference Collateral Materials
Judge's Choice Award
Purdue Hall of Music Productions
I Am A Boilermaker
Best of Show Awards
Selected from Gold ADDY Winners above.
Best of Show Campaign
MVP Sports Media Training
Open Mouth Insert Athlete's Foot Campaign
Best of Show Electronic
Haan Marketing + Communications
Fast Eddie's Jingle
Best of Show Print
Purdue Marketing Communications
Incoming Freshman Brochure
Special NCAdFed Members Recognized
This year, the NCAdFed recognized members who have achieved and or contributed much to our organization, their careers and the Greater Lafayette Community.
Lifetime Achievement Award
The Silver Medal Award is presented to a club member for their lifetime achievement in the marketing and/or advertising profession. This year's recipient is Terry Lucterhand, Co-Owner of Lafayette Printing Company.
Born in Tipton, Indiana, Terry moved to the north end of Lafayette at the age of four and has called it home ever since. He attended St. Lawrence School and was an outstanding three varsity letter winner at Central Catholic High School.
He attended Purdue University earning a degree in Industrial Management in 1973 and had thoughts of attending law school after passing the LSAT exam. With a low draft number for the Vietnam War, he married his college sweetheart three days after graduation in anticipation of going off to war. A career and job search was put on hold.
He eventually missed the draft so it was time to go to work and support his new bride. Later in 1973, he moved to Toledo to work for VARCO, a national forms company. A huge recession hit in 1975 that knocked the paper industry hard, so he packed-up the family and moved back to Lafayette. He found a job at Decker's Office Supply on Main Street and sold office furniture until 1977. With a child on the way, he took a new job selling insurance for the trucking industry at Bradshaw Insurance in Delphi. In 1981, the trucking industry experienced huge losses so he went back to work at Decker's.
Over the next two years, he established a friendly relationship with the neighbors across the alley at Lafayette Printing, owned by the Sattler family. In 1985, he bought into the business when Bob Sattler retired.
A very passionate citizen, he has dedicated his personal time to many community service events and organizations. He and his family have had a 30 year relationship with the Around the Fountain Art Fair where he has served as president, more than once, and held other positions over the years. He has been involved on various committees and the Board of Directors for the Chamber of Commerce; the Jazz and Blues Festival, St. E. Hospital Fair, the United Way Campaign, Downtown Business Corporation, and Dancing in the Streets. He has also served on various committees for the AD Club, AAMP and Ad Fed over the years. He is always willing to lend his time, talent and financial support, on behalf of Lafayette Printing, to Ad Fed for monthly meetings and special events such as tonight's ADDYs.
In the printing industry, he has served as president of the Indiana Printing Association, Vice President of the Illinois and Indiana Printing Association and eventually President of the ILL/IN Association. Under his leadership, he was instrumental in the revitalization of financial and membership growth that turned the association around dramatically within two years.
At Lafayette Printing, he has coordinated the annual Holiday Card which has won numerous ADDYs over the years along with other awards on the local and national level for Lafayette Printing clients.
He loves working with his customers and developing relationships. I know he goes out of his way, especially around client's birthdays, when that greeting card appears in the mail. He is very passionate about building the brand and image of Lafayette Printing and also takes the time to sit and truly listen to meet your printing needs. It isn't about the bottom line with him...but about building relationships. A standing joke with his family is that a simple trip to the grocery store, that would take probably 10 minutes, eventually turns into hours, as he runs into so many people and takes the time to visit with each one. He is known around home as the "Mayor"!
In his spare time he enjoys golf and watching the Boilermakers. He values his close personal relationship over the years with fellow team mates and coaches from CC, his professional relationships with his investment club members, and his dear family at Lafayette Printing.
Presidential Cup Award
North Central Advertising Federation Board of Directors presents the Presidential Cup to a member who has contributed the most to the organization in 2007. This year's winner is David Huhnke, Vice President, Director of Marketing, for Lafayette Savings Bank. David has been a driving force in the re-invention of Ad Fed and its ensuing success.
Serving as a past president of the Association of Advertising and Marketing Professionals, the predecessor of our current organization, this board member has served multiple board terms in the positions of ADDY chair, treasurer, president-elect, past president and board of governor's member. He has served on the finance committee of the American Advertising Federation District 6 and was the chairperson of the AAF District 6 Fall Conference. He has also represented North Central Advertising Federation at the past two AAF National Conventions.
As Vice President, Marketing, at Lafayette Savings Bank, David led his company to multiple ADDY wins including two coveted Best of Show award and multiple gold and silver ADDYs. He also has won numerous awards, including Best of Show awards, for the Indiana Credit Union League, Indiana Bankers Association and United Way.
His list of community involvement is extensive, serving as on the boards of YWCA, Leadership Lafayette and Purdue Student Publishing Foundation. He serves as Vice President of Alumni Relations for Sigma Phi Epsilon Fraternity; committee chair for Chamber of Commerce Grand Marquis de Lafayette award; is a member of the Community Relations Committee for Purdue Visitors Center; and is a community liaison for United Way.
Rising Star Award
To recognize a young (32 years old or younger) professional in the NCAdFed Club for their career achievement and community service to date, the 2007 Rising Star recipient is William Matthew Oates. Matt has a lengthy resume of award winning career accomplishments, an unfailing spirit of public service and extensive contributions to this organization. A graduate of Purdue University, this year's winner earned a Bachelor of Arts in Journalistic Communications and has completed Asbury Theological Seminary's EXL program.
In his career as a public relations assistant at St. Elizabeth Regional Health, he utilizes his publications' expertise through project design and editing. He works with vendors to arrange printing, media and promotional products and is a media liaison. He is a conduit to the organization's numerous community programs including United Way's Week of Caring and the March of Dimes Community Committee. He is also involved in departmental committees ranging from prostate screening to healthcare accreditation. He's been a part of the ADDY award winning team that has netted his company numerous gold and silver hardware, along with one Best of Show trophy.
His volunteer efforts are many. As correspondent for the North Indiana Conference of the United Methodist Church, he earned an award of merit for his coverage of the tragedy in Darfur. He writes a monthly column and regular articles for three Methodist publications. He currently serves on the Board of Directors of the Wesley Foundation at Purdue and is head trustee in residence at Aldersgate Christian Community house, working with students as a mentor and friend. He's secretary of the North Indiana Conference Board of Higher Education and Campus Ministry. He's even been a supply pastor for churches in Colburn and Buck Creek.
He currently serves on the Imagine Indiana Adult Task Force, edits the Leadership Lafayette newsletter and was recently honored as a Top Ten Under Forty by the Lafayette/West Lafayette Economic Development Corporation. And he's served as treasurer of North Central Advertising Federation for over three years.
Special Thanks!
The evening was sponsored by Hall of Music Productions, Lafayette Printing Co., Sign Experts, Haan Marketing + Communications and The National Group. Other companies contributing to the ADDYs include: Awards Unlimited, Excel Group, Purdue Memorial Union, School Datebooks, Hamstra Media, PEFCU and St. Elizabeth Regional Health. Music was provided by the Elaine Clark. The ADDY Committee consisted Jon Sautter, Co-Chair, Tina Parker, Co-Chair, Laura Edwards, Steve Hall, David Huhnke, Leslie King, Michelle Kreinbrook, Allison Meadows, and Jon Metzinger.
